Faculty of ICT - Bitola, St. Kliment Ohridski University - Bitola, North Macedonia

ERSICT > Article

Journal of Emerging Research and Solutions in ICT, Vol. 1, No. 2, pp: 60–74 (2016)

Behavioural – Based Modelling and Analysis of Navigation Patterns Across Information Networks

Vesna Kumbaroska and Pece Mitrevski

Abstract: Navigation behaviour can be considered as one of the most crucial aspects of user behaviour in an electronic commerce environment, which is very good indicator of user’s interests either in the process of browsing or purchasing. Revealing user navigation patterns is very helpful in finding out a way for increasing sale, turning the most browsers into buyers, keeping costumer’s attention, loyalty, adjusting and improving the interface in order to boost the user experience and interaction with the system. In this regard, this research has identified the most common user navigation patterns across information networks, illustrated through the example of an electronic bookstore. A behavioural-based model that provides profound knowledge about the processes of navigation is proposed, specifically examined for different types of users, automatically identified and clustered into two clusters according to their navigational behaviour. The developed model is based on stochastic modelling using the concept of Generalized Stochastic Petri Nets which complex solution relies on Continuous Time Markov Chain. As a result, calculation of several performance measures is performed, such as: expected time spent in a transient tangible marking, cumulative sojourn time spent in a transient tangible marking, total number of visits in a transient tangible marking etc.

Keywords: user behaviour, navigation behavior patterns, Generalized Stochastic Petri Net, Continuous Time Markov Chain

DOI: 10.20544/ERSICT.02.16.P06

Download FULL-TEXT in PDF

How to cite this article: Kumbaroska, V.,Mitrevski, P.:Behavioural – based modelling and analysis of Navigation Patterns across Information Networks. Journal of Emerging Research and Solutions in ICT, Vol.1, No.2, 60–74 (2016). doi:10.20544/ERSICT.02.16.P06

Call for Papers

CFP for the third issue The deadline for submission is November 30, 2019 We welcome your papers.

Call for Special Issues Proposals

ERSICT invites scholars and ICT practitioners to submit special issues proposals. The purpose of the special issue is to provide collection of articles on a specific topic of ICT applications in various fields, that the journal has not covered and could be of high interest. Proposals for special issues with short description and expected number of submissions should be sent by email to ersict@fikt.edu.mk.