Faculty of ICT - Bitola, St. Kliment Ohridski University - Bitola, North Macedonia

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Journal of Emerging Research and Solutions in ICT, Vol. 1, No. 1, pp: 45–58 (2016)

Search Engine Optimization on PHP based web pages in practice

Snezana Savoska, Niko Naka, Violeta Manevska, and Blagoj Ristevski

Abstract: SEO is a symbiosis of arts and science. The art’s aspect of optimization requests dynamics, creativity and intuition in order to improve the searching rankings. The searching algorithms are too complex to make backward engineering to each aspect of them. Therefore, some scientific aspects have been included such as assumptions, notices, drawing conclusions and achieving multiplicative results as SEO functions. Ability to connect the users with the service or goods supplier is, probably the most significant and the most valuable skill placed on the Internet. In this paper we share our experience of using techniques and methods for improvements of SEO results through a practical example. Some important factors for rising of the rankings of web pages and SEO methodologies of “white and grey” hat, used targeted web sites, have also been presented.

Keywords: SEO, White hat SEO, Grey hat SEO, PHP, on-page optimization, off-page optimization

DOI: 10.20544/ERSICT.01.16.P05

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How to cite this article: Savoska,S., Naka,N., Manevska,V., Ristevski,B.:Search Engine Optimization on PHP based web pages in practice.Journal of Emerging Research and Solutions in ICT, Vol.1, No.1, 45–58 (2016). doi:10.20544/ERSICT.01.16.P05

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