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Journal of Emerging Research and Solutions in ICT, Vol. 1, No. 1, pp: 1–16 (2016)

Evaluation of Business-Oriented Performance Metrics in eCommerce using Web-based Simulation

Ilija S. Hristoski and Pece J. Mitrevski

Abstract: The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, and forecasting of online incomes and other business-oriented performance measures have become ‘a holy grail’, the ultimate question imposing their current and future e-Commerce projects. Within the paper, we describe the development of a Web-based simulation model, suitable for their estimation, taking into account multiple operation profiles and scenarios. Specifically, we put focus on introducing specific classes of e-Customers, as well as the workload characterization of an arbitrary e-Commerce website. On the other hand, we employ and embed the principles of the system thinking approach and the system dynamics into the proposed solution. As a result, a complete simulation model has been developed, available online. The model, which includes numerous adjustable input variables, can be successfully utilized in making ‘what-if’- like insights into a plethora of business-oriented performance metrics for an arbitrary e-Commerce website. This project is, also, a great example of the power delivered by InsightMaker, free-of-charge Web-based software, suitable for a collaborative online development of models following the systems thinking paradigm.

Keywords: e-Commerce, business-oriented performance metrics, evaluation, Web-based simulation, system dynamics

DOI: 10.20544/ERSICT.01.16.P01

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How to cite this article: Hristoski, I., Mitrevski, P.:Evaluation of Business-Oriented Performance Metrics in eCommerce using Web-based Simulation. Journal of Emerging Research and Solutions in ICT, Vol.1, No.1, 1–16 (2016). doi:10.20544/ERSICT.01.16.P01

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